There are tons of reasons to have a blog.  Here are a few.

Blogging helps establish you as an expert in your field:

If you write extensively about topics in your field, people will come to regard you as an established expert; the more you write, the more that will be true.  And in marketing, being an “expert” is gold.  This, in my opinion, may be the single most important reason to maintain a blog.

Blogging gives users a reason to come back:

If your website content never changes, visitors will read what they want to once and leave and probably never be back.  But if you’re writing new content all the time, they have a reason to come back. And if your content is interesting, they may even become loyal readers (and fans).

Blogging gives you a reason to create new content:

Once you’ve established a blogging habit, you’ll want to keep doing it (the definition of a habit, after all).  If you don’t have a blog, adding new content is difficult and may involve redesigning your site.  Blogs are simple; they manage themselves.  All you have to do is to keep pouring content into them.

Blogging helps you think and improves your creativity:

By disciplining yourself to blog frequently, you are making yourself create new ideas, think new thoughts, and explain things in new ways.  Blogging will keep you out of mental ruts.  New ideas will emerge, and you may even find yourself changing or redefining your business model.

Google loves activity:

Did you know that Google gets bored easily, and if it finds nothing new when it checks your site, it probably will stop checking?  But did you know that Google sees each new blog post as a separate page, and more pages and more content equals more attention from search engines? 

Want to get found? 

Write more stuff, and do it often!