In 2012:

The audience of internet users in the U.S. will grow to 239 million, about 75% of the total population.

Social Media:

• Facebook will reach 143 million US users in 2012, up 8% over 2011.
• About 2/3 of Internet users will use social networks in 2012.
• More than 90% of social network users will be on Facebook.

• Online video viewers will reach 169 million in 2012.
• 53% of the population and 71% of Internet users will be watching online video.
• Mobile video viewers will reach 55 million.
• Smartphone video viewers will reach 51 million.

• 88% of US Internet users ages 14+ will browse or research products online in 2012.
• 84% of Internet researchers will make at least one purchase via the web during 2012.
• Online shoppers will reach 184 million, up 3% from 2011.
• Online buyers will reach 155 million, up 4% from 2011.

• Smartphone users will increase by 18% to 107 million.
• 94% of smartphone users will be accessing the Internet on their phones.
• Mobile shoppers will reach 73 million.
• Mobile buyers will reach 38 million.
• Smartphone shoppers will reach 68 million.
• Smartphone buyers will reach 36.4 million in 2012.
• Tablet users will reach 55 million, a 63% increase over 2011.
• iPad users will grow to 42 million.
• 76% of tablet users will be iPad users.
• Adult eReader users will reach 45 million in 2012, up from 33.3 million in 2011.